B2B Lead Generation & Prospect Research

Find the right businesses and decision-makers

Effective B2B outreach starts with knowing who to contact.

JM Technical Writing provides specialist B2B lead generation and prospect research, identifying organisations and relevant decision-makers based on your target market, location, industry and other agreed criteria.

We have extensive experience researching prospects for organisations including education and training providers, construction contractors and online service providers, as well as businesses targeting specialist sectors and geographical markets.

Each project is researched around your requirements. Tell us the type of organisation or customer you want to reach, and we'll build a structured prospect list to support your sales, business development or outreach activity.

Information available

Depending on the project and availability of reliable information, your lead list can include:

• Company name
• First name
• Last name
• Job title
• Email address
• Phone number
• LinkedIn profile
• Company website
• Industry
• State/city
• Postcode or ZIP code
• Country

Lead information is supplied in a professionally organised spreadsheet, making it easy to filter, review and incorporate into your existing sales or outreach process.

Targeted to your requirements

Before research begins, we'll establish the criteria that define a suitable prospect. This could include the industry, organisation type, geographical area, company characteristics and decision-maker roles you want us to target.

For example, you might need senior decision-makers at UK construction companies, HR contacts within a particular sector, healthcare organisations within a particular US state, or businesses likely to require a specific professional service.

The narrower the criteria, the more targeted the research can be. Where an exceptionally restrictive brief may materially limit the number of suitable leads available, we'll discuss this with you rather than filling the list with irrelevant prospects.

Important information

Lead research is based on information available from appropriate professional and public sources at the time of research. While reasonable steps are taken to provide accurate and relevant information, individual contact details and employment positions can change, and the availability of particular data fields will vary between prospects.

The service provides prospect identification and contact research. It does not guarantee responses, appointments, conversions or sales resulting from subsequent outreach.

If you have a particularly specialised target market, please get in touch before ordering so we can confirm the scope and suitability of the research.